From your dealers and distributors to your franchisees and resellers, they keep your supply chain running and help hit your company’s overall goals. Therefore, it’s in your best interests to provide them with the best channel partner training possible.
Businesses today have unprecedented reach. A customer from the other side of the globe can specify or order your product and have it arrive within a week. Yet accessibility doesn’t automatically translate to sales. Before an end customer even thinks about making a purchase, partners need to have the ability to connect and address their needs. That’s where training comes in.
 Since they don’t work directly for you, you can’t just provide your internal training program and expect a direct knowledge transfer or morale boost.
What is channel partner training?
Channel partner training is a type of training provided to organizations that partner with a company to distribute or resell its products or services. These partners, also known as channel partners, play a critical role in success of a company, as they represent the company to customers and are responsible for driving sales and revenue. Effective channel partner training is essential for ensuring that partners are knowledgeable about the products or services being offered and are able to effectively sell and support them.
There are various methods of delivering channel partner training, such as in-person training sessions, webinars, and online courses. One of the most effective ways to deliver channel partner training is through the use of software, such as an LMS. A learning management system is a software platform that allows organizations to design, deliver, and track the progress of their training programs. By using an LMS for channel partner training, organizations can save time and resources, reach a larger and more diverse audience, and track and evaluate the effectiveness of their training programs.
Channel partner training is an important aspect of business for many organizations. It helps to ensure that partners are knowledgeable and skilled in representing and selling the company’s products or services, which in turn can drive sales and revenue.
The benefits of channel partner training software
There are numerous benefits to using software, such as a learning management system (LMS), for channel partner training. Here are a few key reasons why organizations should consider implementing software for their channel partner training programs:
- Cost-effectiveness: Software can save organizations time and money by reducing the need for in-person training sessions. This is especially important for organizations with a large and dispersed partner network.
- Flexibility: With software, channel partner training can be delivered at any time and from any location. This allows partners to access and complete courses on their own schedules, and makes it easier for organizations to roll out training to a global audience.
- Reach: Software can help organizations reach a larger and more diverse audience, both domestically and globally. This is especially useful for organizations looking to serve dispersed or underserved populations.
- Scalability: As an organization grows and expands, the software can easily scale to meet the needs of a larger partner network.
- Tracking and evaluation: Software allows organizations to track learner progress and evaluate the effectiveness of their training programs. This is important for ensuring that partners are receiving the knowledge and skills they need to be successful.
Top 5 channel partner training software
- Paradiso LMS
- LearnUpon
- Talent LMS
- Docebo
- Absorb LMS
Paradiso LMS
Paradiso LMS is a Learning Management System that is particularly suited for delivering channel partner training programs. It offers a range of features and capabilities that make it easy for organizations to design, deliver, and track the progress of their training programs for their channel partners. With Paradiso LMS, organizations can create and deliver engaging training content, assess partner’s knowledge, and provide certificates of completion. The platform allows for easy scalability, as organizations can train an unlimited number of partners with ease. Additionally, with the customizable branding options, organizations can match the training portal with their own company’s branding. The platform also offers integrations with popular CRM and marketing automation platforms, making it easy to manage the partner network and communications.
LearnUpon
Talent LMS
Docebo
Absorb LMS
Final Thoughts-
 By using a dedicated Learning Management System (LMS) for channel partner training, organizations can easily create and deliver engaging training content, track partner progress and activity, and measure the effectiveness of their training programs. There is variety of Learning management system platforms available, each with their own unique features and capabilities. It is important for organizations to carefully consider their specific training needs and goals when choosing the best LMS platform for their channel partner training programs. By investing in the right LMS, organizations can help ensure that their partners are fully prepared and equipped to successfully represent and sell their products and services, ultimately leading to the success of the partnership.
